Truth in Advertising
Posted December 13, 2007
Driving down the road today I heard the funniest commercial.
A local spa that offers body wraps claims that you can lose 7 inches in one visit. That is a tremendous claim to say the least. But what struck me as funny was the serious claim in their guarantee…
They absolutely guarantee that you will keep those 7 inches off! As long as you dont gain weight.
I just thought this was a funny thing and laughed for quite some time. Is that where we are in “truth in advertising?” What can I offer in this fashion?
- The Foreclose-Free Guarantee: “The lender will never foreclose on your loan. (as long as you make your payments on time.)”
- 100% APPROVAL ON OUR SPECIAL ONE TIME PAYMENT MORTGAGE: “We offer 100% approval to all borrowers that will pay the mortgage loan off in 1 simple up front payment… Cash is preferred.”
- The 0% Interest Rate Mortgage: “You are guaranteed to pay NO INTEREST on your mortgage when you make one easy payment of 100% of the total balance on the day you buy or refinance your home.”
I know, these are all silly, but that one commercial made such a big deal of such an obvious truth. Does the general public really fall for that?
Personally I think the public is smarter than that. As such, I treat all my customers with the ultimate in respect for their intelligence. And when they may not be as educated on certain areas in regards to home loans, I take the time to inform them so they can make a solid decision.
No smoke and mirrors… after all… “when time and money really matters”… you want someone you can trust!
So folks, for real truth in marketing and in home finance, give the Ed Nailor Mortgage Team a call. 704-651-8704.
Ed
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